Thanks for joining us!
It’s not every day that a conference like this comes along. One day. Seven sessions from the convenience of your own desk. Tons of expert tips, insights, and examples for nonprofits. And, it’s absolutely FREE!
This online event was held on January 30, 2014, but you can still watch recordings of the sessions listed below.
This conference was hosted by the Integrated Marketing Advisory Board. We pulled together leading practitioners of integrated fundraising and marketing to present on some of the hottest topics in the sector.
Integrated Marketing and the Donor Lifecycle:
Balancing Short-Term and Long-Term Engagement for Greater Lifetime Value
SPEAKERS:
- Terri Burton, Associate Vice President, Membership & Annual Fund, The National WWII Museum
- Jennifer Sacks, Interactive Marketing Manager, The National WWII Museum
Building strong, long-lasting relationships with supporters — it’s how you grow funds, build support, and increase awareness for your mission. But, improving constituent experiences requires a real balancing act of different approaches for short-term and long-term engagement.
Whether your organization is big or small, you’ll leave this session with practical ideas and real-world examples for engaging more effectively with your constituents — today and for years to come!
WATCH A RECORDING OF THIS SESSION
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Who Is Your Nonprofit Missing?
Using Integrated Marketing to Connect with Generations X, Y, & Z
SPEAKERS:
- Kerrie Goughnour, Development Specialist, Direct Response, Be The Match Foundation
- Mark Rovner, Principal, Founder, and CEO, Sea Change Strategies
- Maureen Wallbeoff, Vice President, Firefly Partners
If you’re spending all your time trying to reach younger supporters through social media, or by using the same channels and messages you use for everyone else in your database, you might be missing the mark.
In this session, we highlight findings from recent studies on donor behavior to explore how Generations X, Y, and Z give, how they prefer to communicate, what types of charities they support, and how your organization can engage with them more effectively. You’ll leave this session with solid data, real-world examples, helpful tips, and a clearer understanding of how to connect with younger generations of supporters.
WATCH A RECORDING OF THIS SESSION
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Peanut Butter and Chocolate?
Combining Digital and Traditional Channels for Integrated Fundraising Success
SPEAKERS:
- Mikaela King, Vice President of Integrated Marketing, Defenders of Wildlife
- Bethany Bauman Maki, Vice President, Nonprofit Digital Strategy, PM Digital
How can nonprofit organizations integrate mobile, social media, and other digital channels with traditional marketing channels and approaches to create integrated fundraising success? This exciting, case study-based session reveals the do's, don'ts, and results of integrated programs and campaigns that take the newest marketing tools and beautifully combine them with the “old stand bys”.
WATCH A RECORDING OF THIS SESSION
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The New Rosetta Stone?
Getting Your Fundraising and Non-Fundraising Departments on the Same Integrated Page
SPEAKER: Geoff Handy, Senior Vice President, Direct Marketing and Membership, Humane Society of the United States
Nonprofits are learning how to integrate mission and fundraising messaging — with great success! This case study-based session shows how communications, public relations, marketing, and fundraising messaging can be combined to create a deeper relationship with younger, middle aged, and older donors. Listen in as we show how to bridge the fundraising and non-fundraising gap to create integrated messaging that serves all parts of an organization.
WATCH A RECORDING OF THIS SESSION
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The Budgeting Balance:
How Should Your Nonprofit Save and Spend Its Next Dollars?
SPEAKER: Michael Vcelik, Senior Director, Annual Giving Marketing and Communications, Boys Town
Fundraising investment decisions are complicated within an omnichannel environment. It’s not as simple as reallocating your direct mail acquisition spend to digital channels, or replacing mail pieces with emails or social media posts. To increase revenue, how do you determine if you rent more lists, mail deeper into your existing file, send additional emails, etc.? How do you balance digital investment between programming and fundraising? This session explores issues of acquisition, renewal, long term value, testing, and investment for the short term and long term.
WATCH A RECORDING OF THIS SESSION
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Translating Corporate Success for the Nonprofit Sector:
Creating a Balanced Scorecard for Integrated Fundraising Success
SPEAKERS:
- Mark Lukowski, CEO, Christian Children's Fund of Canada
- Heather McLean, Senior Integrated Fundraising Consultant, hjc
It’s an incredible challenge for most nonprofits to develop and deliver on an integrated fundraising strategy (including systems, processes, people, channels, and methods), but we know in the 21st century that being successful means being integrated. To tackle the challenges of integration, corporations are coming to rely on a Balanced Scorecard to simultaneously address questions around financial planning, customer engagement, business process and growth goals. As corporate leaders are making their way to the C-Suite of some of the world’s biggest nonprofits, they are bringing this valuable planning and measurement tool.
This session is a how-to master class for using a Balanced Scorecard to help achieve integrated fundraising success. We walk through key elements of creating a successful Balanced Scorecard, including the Strategy Map, Scorecard, and Implementation Plan. Real-world case studies from nonprofit organizations help make things crystal clear.
WATCH A RECORDING OF THIS SESSION
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The Conference Wrap-up: A Virtual Round Table with NTEN
MODERATOR: Amy Sample Ward, CEO, the Nonprofit Technology Network (NTEN)
SPEAKERS: Conference Speakers
Your virtual conference experience doesn’t have to end after just six great sessions. Be sure to save some room in your schedule for our virtual round table wrap-up, hosted by the Nonprofit Technology Network (NTEN)! This session recaps main points from each conference session with 5-minute micropresentations from each of our speakers, and then enhances what you’ve learned from the day with a 30-minute panel discussion moderated by NTEN’s CEO Amy Sample Ward. Don’t miss this perfect end to your conference experience!
WATCH A RECORDING OF THIS SESSION
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