Nominate a Nonprofit for the 2014 IMAB Integrated Marketing Awards
	Posted by Mark Rhode at Jan 07, 2014 07:01 AM CST

Would you like your nonprofit's integrated marketing success recognized in the industry? Do you know of a great example of integrated marketing in the sector? Nominating a nonprofit (even your own!) for a 2014 IMAB Integrated Marketing Award would be a great way to celebrate breakthrough results!

The call for entries  for the 2014 IMAB Integrated Marketing Awards is now open. Deadline for entries: Friday, February 7, 2014.
Submit your nomination today! You can nominate as many nonprofits for as many awards as you like. The IMAB will review each nomination, select winners, and present three awards at the NTEN Nonprofit Technology Conference March 13-15, 2014 in Washington, D.C. Winning campaigns also will be featured in articles on the IMAB blog.

In the spirit of the IMAB's mission to share best practices in integrated marketing in the nonprofit industry, the Integrated Marketing Awards recognize the results of integrated, multi-channel marketing campaigns or programs in each of the three core pillars of integrated marketing:

• The Donor: Demonstrate how your organization’s integrated marketing campaign or program had an impact on donor satisfaction and the donor experience.
• The Organization: Explain how an effort across your entire organization demonstrates alignment of strategy, structure, culture and skills to showcase integrated marketing efforts.
• The Practice: Include a real-world case study that highlights best practices in the field of integrated marketing.

Last year’s winners of the IMAB Integrated Marketing Awards were:

• The Donor
  Canadian Cancer Society in Saskatchewan won in the category of The Donor for demonstrating how an integrated marketing campaign or program had an impact on donor satisfaction and the donor experience. The organization committed to integrate every campaign in 2012 so that no event or campaign was conducted through a single channel only. Donors were encouraged to participate as volunteers and advocates, and advocates and volunteers were encouraged to donate.
• The Organization
  The Ontario SPCA and British Columbia SPCA, both leading animal welfare organizations in their respective provinces, won in the category of The Organization, demonstrating how an effort across the organization aligned strategy, structure, culture, or skills to impact the organization’s ability to integrate its marketing efforts. The organizations worked together to share management, expenses, marketing and work in bringing a successful fundraising event from Australia to Canada.
• The Practice
  The American Diabetes Association, an organization leading the fight against the deadly consequences of diabetes and fighting for those affected by diabetes, won in the category of The Practice for sharing its real world case study highlighting best practices in the field of integrated marketing. The organization quickly spun up a highly integrated “Giving Tuesday” campaign around their Step Out: Walk to Stop Diabetes walk.

Don't forget: The deadline for entries is Friday, February 7, 2014. Any person may nominate an unlimited number of nonprofit organizations in each award category. So, consider which organizations you would like to nominate, and be sure to submit your nominations today!