Busting Organizational Silos Through Razor Sharp Donor Focus
	Posted by Chris McKinley at Oct 16, 2013 07:03 AM CDT

Recently, fellow Integrated Marketing Advisory Board (IMAB) member, Katy Dubina from CDR Fundraising,  and I presented on behalf of the IMAB at the recent Blackbaud Conference, bbcon 2013. Our session, Donors in Focus, addressed busting organizational silos through maintaining a razor sharp donor focus. Having a donor focus, and perspective, at all times can be a tool to busting down silos. Byproducts can be increased growth and retention through improved integrated marketing strategies and implementation.

The session focused on 4 primary needs in order to bust silos:

1. Ability (to deliver)
2. Coordination
3. Cooperation
4. Connection

View the slides from the presentation Donors in Focus and share your thoughts on this topic in the comment section below.