Announcing the 2013 IMAB Integrated Marketing Award Winners
	Posted by Katy Jordan at Apr 15, 2013 02:31 PM CDT

On Saturday, April 13 at the NTC awards luncheon, the Integrated Marketing Advisory Board (IMAB) announced the winners of its second annual Integrated Marketing Awards. The Integrated Marketing Awards recognize nonprofit organizations showing exemplary leadership in the area of integrated marketing.
We congratulate this year’s winners, who exemplify the sector’s use of integrated, multi-channel marketing campaigns or programs.

Winners by Category:

The Donor
Canadian Cancer Society in Saskatchewan won in the category of The Donor for demonstrating how an integrated marketing campaign or program had an impact on donor satisfaction and the donor experience. The organization committed to integrate every campaign in 2012 so that no event or campaign was conducted through a single channel only. Donors were encouraged to participate as volunteers and advocates, and advocates and volunteers were encouraged to donate.

The Organization
The Ontario SPCA and British Columbia SPCA, both leading animal welfare organizations in their respective provinces, won in the category of The Organization, demonstrating how an effort across the organization aligned strategy, structure, culture, or skills to impact the organization’s ability to integrate its marketing efforts. The organizations worked together to share management, expenses, marketing and work in bringing a successful fundraising event from Australia to Canada.

The Practice
The American Diabetes Association, an organization leading the fight against the deadly consequences of diabetes and fighting for those affected by diabetes, won in the category of The Practice for sharing its real world case study highlighting best practices in the field of integrated marketing. The organization quickly spun up a highly integrated “Giving Tuesday” campaign around their Step Out: Walk to Stop Diabetes walk.

The IMAB is privileged to honor these organizations that are demonstrating best practices in the field of integrated marketing. We’ll feature case studies from these organizations in future posts, so stay tuned for more details!