Learning Opportunity: Getting Your Nonprofit's Word Out Through Integrated Marketing
	Posted by Mike Johnston at Feb 05, 2013 09:41 AM CST

Integrated marketing and fundraising is the key approach for any nonprofit organization looking to get its message out in the 21st Century. That’s why the IMAB has teamed up with NTEN to offer a three-part webinar series that gives you tips and insights from fundraising and marketing experts at leading agencies and nonprofit organizations. Sign up for one or more of the webinars, and get ready to learn how you can get the word out about your organization through integrated marketing:

Thursday, Feb 7
Webinar 1: What Do Your Best Friends Want?
an exploration of motivations, channel choices and needs of the 21st century supporter

To get your nonprofit’s message out to supporters, your marketing approach needs to do two key things:
1. Deepen the relationship with existing (and often slightly older) donors; and
2. Find and engage new (and often younger) donors.
Essentially, you need to maintain relationships and slowly reinvent your donor base—at the same time. This exciting webinar will provide one-of-a-kind analysis and thinking on what Gen Z, Gen Y, Gen X, Boomers and Civics really want and need to support your organization. We’ll talk about their favorites: communication channels, ways to give, and ways to communicate with your organization.

This webinar will provide the foundation for a deeper integrated marketing conversation and plan.

Thursday, Feb 14
Webinar 2: Are You an Ox Cart or Ferrari?
an exploration of how a nonprofit can best run itself to meet the demands of 21st century marketing and fundraising

To communicate a message effectively, every charitable organization needs to ensure alignment between systems, structure, culture and strategy. How does a nonprofit best integrate people, technology, business rules, and organizational structure to create an environment that will let integrated marketing thrive? This fact-based webinar will provide an inside look at how best practice organizations use leading thinking on internal reporting, skills development, the balanced scorecard, strategy map and other organizational aids to success.

This webinar will provide the building blocks for creating an integrated, cohesive organization.

Thursday, Feb 21
Webinar 3: Can You Get Your Jet Off the Runway?
an exploration of how nonprofit organizations plan, execute, and evaluate integrated marketing and fundraising programs

When it comes to getting their message out with limited budgets, charitable organizations learn what to try and what to avoid by looking at what other organizations are doing. This webinar presents breakthrough case studies, and is best suited for nonprofit marketing and fundraising practitioners who want to learn from colleagues who have mastered integrated marketing and fundraising. You’ll have a chance to listen to, and ask questions of, the top award-winning IMAB integrated fundraising programs.

This webinar will give you the chance to observe, learn, and interact with award-winning integrated marketing and fundraising organizations. Why not learn from the best?