After joining The Lukens Company (TLC) in 2010, Matt pioneered the digital advertising service for the company and helped lead a transition away from siloed, channel marketing to a multi-channel, integrated approach. He has managed over one-hundred digital advertising campaigns and currently serves as the Director of Digital Services where he is challenging the status quo in marketing by leading a team of digital experts to define, cultivate, and convert target audiences using data-driven, integrated strategies and the latest tools in ad tech and email marketing. Prior to TLC, Matt managed the website for the National Commission on Children and Disasters, a government commission dedicated to studying the impact that natural disasters have on children. He held a similar communications position in the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy where he managed the website and email outreach for twelve divisions. Matt has worked on a number of political campaigns at the national, state, and local level. He holds professional certifications for Google AdWords, Bing Ads, Google Analytics, and Silverpop. Matt currently resides in Alexandria, VA with his wife and two young daughters. |
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