Bethany Maki

At Paradysz and PM Digital, Bethany is leading online strategy and program development for nonprofit clients. She is charged with designing new online test programs, analyzing the efficiency and effectiveness of current programs, optimizing spending across offline and online channels, shaping marketing strategies and sharing industry best practices with clients and internal teams.

Bethany has worked in nonprofit marketing communications and fundraising for more than 13 years. Over the years she has served in various marketing and fundraising roles with top brands such as the Alzheimer’s Association, Pittsburgh AIDS Task Force and the American Diabetes Association. As a consultant, Bethany has focused on building nonprofit digital practices within commercial digital agencies, aiming to bridge the gap between online consumer and donor experiences.